Bluwox
Bluwox is an all-in-one platform connecting users with local artisans for home-based tasks like carpentry, plumbing, painting, and custom furniture creation. The platform is designed for trust, convenience, and skill matching — giving artisans access to consistent jobs while helping users quickly find reliable professionals.
Finding skilled and reliable artisans in Nigeria is challenging. Users face issues like:
- Difficulty locating qualified artisans
- Uncertainty about reliability and quality
- Time wasted managing job requests
Artisans also face challenges:
- Difficulty getting consistent jobs
- Poor visibility to the right customers
A digital platform that bridges users and artisans, improving trust, efficiency, and access to skilled labor.
The final design focused on creating a user-friendly, structured, and visually appealing platform. Key features include:
- [Feature 1 — e.g. verified artisan profiles with ratings and past work]
- [Feature 2 — e.g. request-and-quote flow for booking a service]
- [Feature 3 — e.g. in-app messaging between client and artisan]
- [Add any other key feature you shipped]
Research
I set out to understand both sides of the platform — the clients hiring for services and the artisans offering them. Through interviews and conversations, I explored their behaviors, frustrations, and expectations. Here are the key insights I uncovered during my research.
User Persona
From my research, I created key user personas that reflect the needs, goals, and frustrations of both clients and artisans. These personas helped guide my design decisions and kept the focus on solving the right problems.
User Flow
After defining the user personas, I mapped out the key user flows to understand how clients and artisans would move through the platform — from an artisan booking and completing a service request, to a client booking a plumber.
Information Architecture
After mapping the user flows, I organized the app structure so everything feels clear and easy to use. I grouped related features together for both clients and artisans to make navigation simple and reduce confusion before moving into wireframes.
Wireframe — Low Fidelity Exploration
To quickly explore multiple layout options and user flows, I started with paper sketches. This helped me iterate fast, test ideas without bias from visuals, and focus on structure, hierarchy, and flow before moving into digital wireframes.
High Fidelity Walkthrough
After figuring out the structure and flows in my low-fidelity sketches, I moved into high fidelity to bring everything to life. At this stage, I focused on making the experience clear, consistent, and easy to use for both artisans and clients — this is where the full Bluwox experience really started to feel real.
Client Experience — 1. Client Onboarding Flow
Client Experience — 2. Dashboard, Searching & Hiring
Client Experience — 3. Job Completion & Review
[Add a sentence or two on what happened after this shipped — pilot feedback, client/ artisan response, or what you'd refine with more time.]
[This section had the Billa case study's reflection pasted into it by mistake — write your actual Bluwox reflection here. E.g. what was the hardest part of designing for two very different user types (clients and artisans) at once, and what did you learn from it?]